Produits

La plateforme SurveyMonkey est conçue pour répondre à tous les cas d’usage. Découvrez tout ce que notre solution peut vous apporter.

Collectez vos infos avec l’aide du leader mondial des logiciels de sondage.

Intégrez SurveyMonkey à plus de 100 applications.

Collectez infos et paiements sur des formulaires en ligne.

Créez des sondages plus efficaces et obtenez des insights grâce à l'IA.

Des solutions qui répondent à tous vos besoins d’études de marché.

Modèles

Mesurez la satisfaction de vos clients et leur fidélité à votre marque.

Transformez vos clients en ambassadeurs de votre marque.

Collectez des données pour améliorer l’expérience utilisateur.

Collectez les coordonnées de prospects, d’invités, etc.

Collectez les réponses à votre prochain événement.

Découvrez les attentes des participants pour votre prochain événement.

Renforcez l’engagement de vos employés et améliorez leurs performances.

Sondez les participants pour créer des réunions de plus en plus productives.

Améliorez les performances de vos employés grâce au feedback.

Améliorez le contenu ou la présentation de vos cours.

Découvrez ce que vos étudiants pensent de leurs enseignants.

Découvrez ce que vos clients pensent de vos idées de produits.

Ressources

Découvrez nos bonnes pratiques concernant les sondages.

Pour tout savoir sur les sondages et le feedback.

Guides et conseils sur l’utilisation de SurveyMonkey.

Les plus grandes marquent boostent leur croissance avec SurveyMonkey.

Nous contacterConnexion
Nous contacterConnexion

How successful marketers identify the best ideas

Whether you’re a marketing veteran or a shop owner just trying to bring in a few more customers, knowing whether your new ads and products will succeed is crucial to your company’s bottom line.

We conducted research using SurveyMonkey Audience—our powerful online survey platform that allows you to target specific demographics—to see what 500 product managers, advertisers and marketing professionals think. Unsurprisingly, the vast majority agreed that testing is important. What’s the twist, you ask? Few of the professionals we surveyed actually test their ads and product concepts before releasing them.

72% of professionals who are responsible for advertising decisions said that it is moderately, quite, or extremely important to an ad’s success to test the ad before launching it.

In your opinion, how important is it to your ad’s success that you test the ad or an ad concept before launching it?

Bart chart showing 70% of respondents believe testing an ad is important before launching

Of the product-focused professionals we surveyed, 85% said that testing a product or feature before launch is moderately, quite, or extremely important to the product’s success.

In your opinion, how important is it to your product’s success that you test the product or feature concept before launching it?

Bart chart showing over 80% of respondents believe its important to test the product before launching it

From these data points, we know that professionals making decisions related to advertisements and products feel that testing their new ads or product features before launching them is an important step of the creative process.

Having established its importance, we also wanted to understand why professionals value testing so highly. When we asked advertising and marketing professionals why they think testing is important, we largely heard that they wanted to understand their audience in order to create effective ads and ultimately bolster their companies’ bottom lines.

In your opinion, why is it important to test an ad before launching it?

World cloud with words such as results, audience, effective, consumer, ROI

Based on this data, you might assume that nearly all of the professionals we surveyed would consistently be testing new ads and products…Not so. 60% test their ads only slightly often or not at all often before launching them.

How often do you or your team test ad concepts or ideas before developing and launching them?

Bar chart showing 60% of respondents say they only slightly or not often at all test ad concepts before launching

So why don’t decision-making professionals test? When we asked marketers and advertisers why they don’t test ads before launching them, we learned that they often don’t have adequate time, money, or expertise.

In cases where you launched an ad without testing it first, why did you choose not to test it?

Bar chart with respondents answering why they chose not to test ads before launching

Although many advertising and marketing professionals agree that testing ads and product concepts pre-launch is important, many have been unable to carry out these tests. Testing new ads and product features has historically proven too costly, time consuming, or difficult to do frequently.

At SurveyMonkey Audience, we’ve worked hard to change this trend because we know testing ads and product can save your company a lot of time and money. Just as importantly, we know that driving results for your company’s bottom line translates to personal success and advancement in your career.

That’s why we’ve developed a Concept Assessment framework that lets our customers test ideas and concepts with their target market before they launch. Our survey scientists have identified the best questions to ask to uncover important indicators that a concept might fail or succeed.

Don’t miss out on the chance to win big with your new ads and products. Contact us to learn more about how we can help you test your ads, products, and more!

Responsable du marketing de marque

Avec ce kit, les responsables du marketing de marque apprendront à mieux connaître leur public, développer la marque et démontrer le ROI marketing.

De l’importance de contextualiser le NPS

Pour mieux comprendre le Net Promoter Score (NPS), il est important de le contextualiser en analysant notamment les facteurs culturels qui l’influencent.

Solutions SurveyMonkey pour les biens de consommation

Les plus grandes marques de services et de biens de consommation s’appuient sur les solutions SurveyMonkey pour façonner l’avenir.

Solutions SurveyMonkey pour le commerce de détail

SurveyMonkey aide les entreprises de vente au détail à s’adapter aux évolutions de leurs marchés et à créer des produits et des marques à succès.