3 ways CRM surveys make your customer success efforts count
You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
- What we’ve learned from talking to marketers
- Insights on research trends
- What to avoid when it comes to testing
- Tips for getting your timing right
- Best practices for writing concept testing surveys
- Real-world examples of how big brands use surveys to make decisions
Autres ressources à votre disposition
Des solutions adaptées à votre rôle
Avec SurveyMonkey, maximisez l’impact de vos stratégies marketing, du développement de vos produits, de vos expériences client et plus encore.
Hornblower améliore son expérience client dans le monde entier
Hornblower collecte le feedback de ses clients, améliore leur expérience et optimise ses données NPS grâce à SurveyMonkey et ses fonctionnalités IA.
Satisfaction client : 8 stratégies pour l’améliorer
Découvrez ce qu’est la satisfaction client, comment l’évaluer et 8 stratégies qui aideront votre entreprise à réussir, dans ce guide complet.
Qu’est-ce qu’un bon score d’effort client ?
Apprenez à mesurer la satisfaction et l’expérience client à l’aide du Customer Effort Score (CES). Découvrez ce qu’est un bon score d’effort client.