La plateforme SurveyMonkey est conçue pour répondre à tous les cas d’usage. Découvrez tout ce que notre solution peut vous apporter.

Collectez vos infos avec l’aide du leader mondial des logiciels de sondage.

Intégrez SurveyMonkey à plus de 100 applications.

Collectez infos et paiements sur des formulaires en ligne.

Créez des sondages plus efficaces et obtenez des insights grâce à l'IA.

Des solutions qui répondent à tous vos besoins d’études de marché.


Mesurez la satisfaction de vos clients et leur fidélité à votre marque.

Transformez vos clients en ambassadeurs de votre marque.

Collectez des données pour améliorer l’expérience utilisateur.

Collectez les coordonnées de prospects, d’invités, etc.

Collectez les réponses à votre prochain événement.

Découvrez les attentes des participants pour votre prochain événement.

Renforcez l’engagement de vos employés et améliorez leurs performances.

Sondez les participants pour créer des réunions de plus en plus productives.

Améliorez les performances de vos employés grâce au feedback.

Améliorez le contenu ou la présentation de vos cours.

Découvrez ce que vos étudiants pensent de leurs enseignants.

Découvrez ce que vos clients pensent de vos idées de produits.


Découvrez nos bonnes pratiques concernant les sondages.

Pour tout savoir sur les sondages et le feedback.

Guides et conseils sur l’utilisation de SurveyMonkey.

Les plus grandes marquent boostent leur croissance avec SurveyMonkey.

Market research tools for business success

The data you gather will inform your decisions related to product placement, target market, and brand positioning.

Market research could be daunting, but fortunately, there are some great tools out there to help you gather and analyze all of the market research data you need quickly, efficiently, and effectively. 

Market research is used by companies to collect information about consumer behaviors and preferences, trends in the industry, data about main competitors, amongst other insights. The collected data is used to inform product development and marketing strategies. Utilized correctly, market research will drive business growth.


Get them in minutes. Reach your ideal target market with SurveyMonkey Audience.

Informed decision-making depends on having comprehensive data and analysis of your target market. The following advantages of market research highlight why it is so valuable to your company.

The data you collect validates your marketing, product, or product feature direction. And if it doesn’t validate, it gives you the information you need to change course.

Inc. magazine reports that, according to Harvard Business School professor Clayton Christensen, each year over 300,000 new products are introduced—and 95% fail. And failure is expensive. There’s more to the picture than just lost revenue—there’s recovery from the mistake. 

You have the data to support your claims, decisions, and statements, whether you’re establishing yourself as an expert or presenting ideas to leadership.

In business, you need to think fast and keep up with trends. When you use data-driven decision-making, your product or feature is more likely to succeed

Our market research case studies for Tweezerman and Helix Sleep highlight the benefits of market research in the real worlds of their brands.

There are some really great market research analysis tools out there. We’ll take a look at what each one is best used for, the key features of the tool, and pricing options. Some of the tools we cover are free, but don’t be put off by price tags. Many of the tools offer free options or trials so you can determine if they will be valuable to your market research.

Market research tools streamline the process of data collection and analysis. While you could gather a focus group of people in your target market to discuss your product, observe shoppers as they roam through store aisles, conduct in-depth interviews with each individual in-person or by phone, these practices lengthen your data collection and analysis process. Consider the difference in time between gathering a focus group and creating an online market research survey—think days vs. minutes. 

The SurveyMonkey market research survey template is completely customizable and gives you a head start on collecting data.

The SurveyMonkey market research template is a good starting point for your market research. It has basic questions to get you started, and you can add more questions that are specific to your purpose.

  • Fully customizable
  • Variety of question types
  • Demographic and psychographic information collected
  • Dashboard for collecting results and analyzing data
  • Easy to use

Plans available for teams and organizations starting at $25 per user per month.

When you don’t have your own list of respondents, SurveyMonkey Audience will send your survey to the exact market you’re targeting.

With SurveyMonkey Audience, you can obtain survey results from your chosen target audience quickly and easily.

  • Narrow down your target audience by demographics, psychographics, etc.
  • Easy to use
  • Collects feedback
  • Real-time results
  • Custom reporting

Pricing is dependent on the number of responses required.

When you need flexible solutions for market knowledge, product innovation, or brand and creative development, SurveyMonkey has the tools you need.

SurveyMonkey Market Research Solutions are comprehensive solutions for understanding your target market, decisions for product innovations, and creative analysis of branding and messaging.

  • Market knowledge solutions
    • Industry tracker
    • Consumer segmentation
    • Usage & attitudes
  • Product innovation solutions
    • Product concept analysis
    • Product optimization
    • Feature importance
    • Packaging design analysis
    • Price sensitivity
  • Brand and creative development solutions
    • Brand tracker
    • Ad creative analysis
    • Messaging & claims analysis
    • Brand name analysis
    • Logo design analysis
    • Video creative analysis

While SurveyMonkey offers a whole suite of market research tools, we know that sometimes you need answers that we don’t provide—yet. So, here is our list of the best market research tools out there today.

When you need reliable statistics and data, you have several excellent choices, depending on what kind of data you’re looking for.

LivingFacts is a tool that offers human-focused data to help you identify your ideal consumer base. It was created by Pew Charitable Trusts, which has a reputation for thorough, high-quality data.

Use LivingFacts to find out demographic, work, faith, community, health, and other facts about Americans today. The site provides an interesting array of facts to start identifying your potential customers.

The company offers well-research facts in a variety of categories. Here are some examples of those categories and relevant facts: 

  • Communities - 31% of married Americans say they know most of their neighbors
  • Demographics - 33% of Americans 25 and older have a bachelor’s degree or higher
  • Family - 21% of American children are living with a single mother
  • Health - 74% of Americans age 20 and older are obese
  • Fi