This event is exclusively available for FEEF & BCI members.

Dear members,

The FEEF and BCI are pleased to invite you to the "Trade Mission in Portugal" that will take place from 12th to 14th November 2019.

A 3-day program focused on Sonae, Jeronimo Martins, others importers


SONAE MC is the market leader in food retail in Portugal, with a track record of over 30 years, represents 21,9 % marketshare. The group consists of distinctive business lines that offer a wide range of high-quality products, through an omnichannel and multi-format strategy, based on a modern network of stores, and fast-growing e-commerce platform.
SONAE’s own chain: Continente, Worten, Modelo, Sportzone, Zippy. Currently, with 10 organic supermarket chain, Sonae’s strategy is pursuant to invest in the segment of Health and Wellness, namely in healthy food.

Sales: 7% growth in 2018 reaching €4.2 billion.


Jeronimo Martins is an international Group based in Portugal, represents 20,8 % marketshare with 432 stores & 42 C&C. In Portugal, supermarkets Pingo Doce saw a 4.6% increase in sales, reaching €3.8 billion & Recheio, cash&carry chain saw 4% revenue growth, to €980 million, are leaders in their own segments: retail and wholesale, respectively.

JM’s main business in Poland is Biedronka chain of food stores.


Touch is a young & dynamic company that represents and distributes fast moving consumer goods, both in Portugal and Spain.
For Touch, to win the place among the largest companies in the food market, through an attitude supported by shared values and involvement in building and strengthening core brands. Touch is presents in all major retailers. Key facts: 100% of WD in Hipers; High level of distribution in Big Supers (WD/ 88%). Gaining Distribution in Hipers + Supers (83%); Full territory coverage of Horeca and small retail C&C’s AND Distributors; Focused coverage of Vending channel; Focused coverage of Gas Station companies.

This is a great opportunity to meet the buyers of two of the leading's retailers and expand your business into attractive markets. Others importers will attend this event in the country as well.
Event schedule:

Tuesday 12th November at 10 am
1) Portugal retail sector snapshot
2) Member's experiences

- Keys to success 
- Pitfalls to avoid
3) Introduction to Touch and others importers
- Short presentation of each 
- Speed-meetings 

Wednesday 13th November : Focus on Sonae Group
- Sonae retail store guided tour
- Presentation of the Group in conference's room
- Speed-meetings with buyers

Thursday 14th November : Focus on Jeronimo Martins Group
- Jeronimo Martins retail store guided tour
- Presentation of the Group in conference's room
- Speed-meetings with buyers

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Accommodation :
For your convenience, we've selected a 5-star hotel located in the center of Lisbon.
Two nights in a Standard room, breakfast, lunch and dinners are included.

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Price : 990€* HT / person (1188€ TTC)

* This price includes : accommodation, plenary sessions, speed-meetings (if selected), bus transfers and all meals mentionned in the programme.
This price doesn't include : train or airplane ticket to Lisbon, transfers to the meeting point, personal expenses.
Individual extras must be paid by each attendee upon check-out. 

Contact :

Jeannette YANGI
+33 1 47 42 43 38

Click on Registration