The economic and artistic challenges and benefits related to the online distribution of ACP cultural content

This survey is conducted as part of a study on the economic and artistic challenges and benefits related to the online distribution of ACP cultural content. The study has been launched under the «ACPCultures+» program, implemented by the ACP Secretariat and funded by European Union.

The data to be collected aim to answer the main questions of the study, by gathering the opinions and perceptions of artists, creators, producers, broadcasters in ACP countries. Answers must be provided, taking into account your knowledge of the the main cultural industry in which you operate, and also of the realities and context of the ACP country where you work.

The questionnaire takes only 15 minutes to complete. It will be available online until August 2nd, 2016.
The information you provide will remain confidential. Thank you in advance for your interest and participation.

Question Title

* 1. How would you evaluate the current state of the diffusion and distribution of ACP cultural content online (in terms of available content)?

Excellent

Good

Fair

Poor

Very poor

Question Title

* 2. With the development of ACP portals and platforms, have you noticed in recent years?

The increasing availability and accessibility of the ACP cultural offer ?

The increasing visibility of the ACP cultural offer in non-ACP countries ?

A situation of cohabitation between international cultural offer and ACPs' cultural offer ?

Please comment.

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* 3. According to you, the quality of ACP cultural content available and accessible online is:

Superior

Very Good

Good

Fair

Poor

Please comment.

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* 4. What are the key factors determining the economic impacts of the online distribution of ACP cultural content (up to 3 choices)?

The quality of cultural and artistic contents

The quantity of cultural and artistic contents

The professionalization of the cultural sector and cultural industries

The capacity building of creators and artists in marketing their works online

The promotion and exportation strategies of local / national cultural content through e-commerce

The audience monetization strategies and economy of attention on online platforms

Question Title

* 5. Sort in ascending order, from 1 to 8 the sectors of cultural industries below (1 being the industry with the least opportunities for monetization of cultural content online and 8, the industry that could best benefits from the monetization)

Cinema

Audiovisual

Music

Publishing

Fashion

Design

Photography

Visual Arts

Question Title

* 6. According to you, What are the most profitable economic models and economic strategies for online monetization of the artistic works and cultural contents of ACP countries? (Maximum of 3 choices)

Advertising and Marketing from the value of metadata

Freemium access model (while ensuring content quality)

Monetization of the user generated content (UGC)

Direct economic benefits for artists and producers (royalties)

Diversification of cultural offer and expansion of the target audience in order to increase revenue with new publics

Make contribuate the content platforms and the network operators (Internet providers) to finance the creation

Crowdfunding and fundrising from community campaigns

Online donation and sponsorships, online auctions

Question Title

* 7. In order to promote and monetize ACP cultural content, do you consider international platforms (Google, Apple, Facebook, Amazon, Netflix, Spotify, MusicMe, Youboox, Youtube):

As competitors (whose activities constitute a threat)?

As partners (whose activities constitute an opportunity)?

Question Title

* 8. On the regulatory front, should national governments impose a minimum quota of local cultural content distribution on international platforms (such as Netflix and Spotify) to ensure greater visibility for ACP content?

Strongly Agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree

Question Title

* 9. In a digital environment which promotes access and sharing of creative contents and works, what measures do you consider important to ensure a fair balance between creators and users? (Rank in order of importance from 1 to 6, with 1 being the least important measure and 6, the most important measure)

Provide more exemptions to copyright (including for education and research purpose)

Promote the discovery and a large access to cultural contents while rethinking and strengthening copyright to better remunerate authors / creators in ACP countries

Support Open Access models

Encourage the use of various licenses such as the 'Creative Commons' that give more freedoms for ACP authors and users

Encourage open dialogue between policy makers, the entertainment industry, the creators and users in order to identify innovative financing models for activities of creation

Educate online consumers of ACP cultural content to the importance of intellectual property and

Question Title

* 10. What do you think are the main obstacles to the online dissemination or distribution of cultural content in ACP countries? (Maximum of 5 choices)

The lack, insufficient or poor quality of basic infrastructure (electricity grid, telecommunication networks, coverage and availability of bandwidth ...) in ACP countries

The absence or limited availability of legal and structured supply of digital cultural content in ACP countries

The lack of a regulatory framework with incentives ( including tax ) to support the content industries as well as convergence with the platforms and digital applications

The lack of digital cultural strategies (at national level), including a specific section on the promotion and distribution of cultural content online

The lack of public private partnerships in the online distribution of cultural content

The lack of skills of creators, designers, artists and cultural entrepreneurs in the use of Digital tools

The lack of skills of creators, designers, artists and cultural entrepreneurs in marketing and commercialization

The costs of access or subscription to the Internet (in general)

The unsustainable business models of digital distribution platforms

The competition from international digital platforms (such as Netflix, Youtube, Spotify, ...)

Other (please specify)

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* 11. In the listed measures below, Indicate which ones should necessarily appear in a digital cultural strategy that focuses on online distribution of ACP cultural content (up to 3 choices) :

Expand access to infrastructure (fixe and mobile broadband) and acces to digital equipments in ACP countries

Create online centralized platforms of ACP cultural content

Digitalize libraries and museum collections

Enhance the digital skills of creators, artists and cultural professionals

Ensure equitable access for all to legal offer of digital cultural products and contents

Other (please specify) / Comment your choices :

Question Title

* 12. This questionnaire has been completed by :

Last name and first name :

Institution / Organization :

Country :

Function / Occupation:

Industry :

E-mail adress :