CommPass Survey

Question Title

* 1. Which of these organizations do you know (even if only by name)?

UBA (United Brands Association)

UMA (United Media Agency Association)

ACC (Association of Communication Agencies)

BAM (Belgian Association of Marketing)

CommPass

Cube

CIM (Centrum voor Informatie over de Media)

BMMA (Belgian Management & Marketing Association)

Other (please specify)

I don't know any of these organisations

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* 2. Are you (or is the company you work for) a member of one of these organizations?

	Yes	No	I don't know
UBA (United Brands Association)	UBA (United Brands Association) Yes	UBA (United Brands Association) No	UBA (United Brands Association) I don't know
UMA (United Media Agency Association)	UMA (United Media Agency Association) Yes	UMA (United Media Agency Association) No	UMA (United Media Agency Association) I don't know
ACC (Association of Communication Agencies)	ACC (Association of Communication Agencies) Yes	ACC (Association of Communication Agencies) No	ACC (Association of Communication Agencies) I don't know
BAM (Belgian Association of Marketing)	BAM (Belgian Association of Marketing) Yes	BAM (Belgian Association of Marketing) No	BAM (Belgian Association of Marketing) I don't know
CommPass	CommPass Yes	CommPass No	CommPass I don't know
Cube	Cube Yes	Cube No	Cube I don't know

Other (please specify)

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* 3. What is your professional email address ?

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* 4. Are you a member of CommPass?

Yes, I'm an individual member

Yes, I'm company member through the company I work for

Yes, I'm member but don't know what type of membership

No, I'm not a member (yet)

I don't know if I'm a member or not

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* 5. Do you know to which activities you have free access as a member ?

Yes

Not sure

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* 6. What type of company do you work for ?

Media Agency

Saleshouse / Media

Research Company

Advertiser

Creative Agency

Digital Agency

Consultant / Independant / Freelancer

Student

Other

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* 7. What is your (preferred) language for communication and trainings ?

Standard in English

Native language of each speaker

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* 8. Which channels do you use to be informed about media strategy / planning / research ?

	Often	Sometimes	Never	n/a
Newsletters from professional press, saleshouses, media agencies, etc.	Newsletters from professional press, saleshouses, media agencies, etc. Often	Newsletters from professional press, saleshouses, media agencies, etc. Sometimes	Newsletters from professional press, saleshouses, media agencies, etc. Never	Newsletters from professional press, saleshouses, media agencies, etc. n/a
Media trainings by federations, commercial organisations, etc.	Media trainings by federations, commercial organisations, etc. Often	Media trainings by federations, commercial organisations, etc. Sometimes	Media trainings by federations, commercial organisations, etc. Never	Media trainings by federations, commercial organisations, etc. n/a
Online search	Online search Often	Online search Sometimes	Online search Never	Online search n/a
My employer and colleagues	My employer and colleagues Often	My employer and colleagues Sometimes	My employer and colleagues Never	My employer and colleagues n/a
Books	Books Often	Books Sometimes	Books Never	Books n/a
CommPass	CommPass Often	CommPass Sometimes	CommPass Never	CommPass n/a
Other	Other Often	Other Sometimes	Other Never	Other n/a

Other (please specify)

Question Title

* 9. Which of following events did you attend during the last 12 months?

	Yes	No	I don't know
CommPass Media School: Starterskits	CommPass Media School: Starterskits Yes	CommPass Media School: Starterskits No	CommPass Media School: Starterskits I don't know
CommPass Online Sessions (Advertising Effectiveness, ...)	CommPass Online Sessions (Advertising Effectiveness, ...) Yes	CommPass Online Sessions (Advertising Effectiveness, ...) No	CommPass Online Sessions (Advertising Effectiveness, ...) I don't know
CommPass Sessions: The Year Ahead, AMMA Research&Innovation, Symposium, CiM Matinée...)	CommPass Sessions: The Year Ahead, AMMA Research&Innovation, Symposium, CiM Matinée...) Yes	CommPass Sessions: The Year Ahead, AMMA Research&Innovation, Symposium, CiM Matinée...) No	CommPass Sessions: The Year Ahead, AMMA Research&Innovation, Symposium, CiM Matinée...) I don't know
ACC content events	ACC content events Yes	ACC content events No	ACC content events I don't know
UBA content events	UBA content events Yes	UBA content events No	UBA content events I don't know
CommPass: AMMA Awards	CommPass: AMMA Awards Yes	CommPass: AMMA Awards No	CommPass: AMMA Awards I don't know
CommPass Media School: Masterclasses	CommPass Media School: Masterclasses Yes	CommPass Media School: Masterclasses No	CommPass Media School: Masterclasses I don't know
CommPass Media School Cycli: Media or Market Essentials, Mediabytes, Advanced Communication Strategy	CommPass Media School Cycli: Media or Market Essentials, Mediabytes, Advanced Communication Strategy Yes	CommPass Media School Cycli: Media or Market Essentials, Mediabytes, Advanced Communication Strategy No	CommPass Media School Cycli: Media or Market Essentials, Mediabytes, Advanced Communication Strategy I don't know
CommPass: Club33	CommPass: Club33 Yes	CommPass: Club33 No	CommPass: Club33 I don't know
BAM content events	BAM content events Yes	BAM content events No	BAM content events I don't know

Other (please specify)

Question Title

* 10. Why did you attend one of these CommPass events?

	Yes, a lot	Yes, a little	No, not really	No, not at all	N.A.
To get informed and inspired	To get informed and inspired Yes, a lot	To get informed and inspired Yes, a little	To get informed and inspired No, not really	To get informed and inspired No, not at all	To get informed and inspired N.A.
To expand my network	To expand my network Yes, a lot	To expand my network Yes, a little	To expand my network No, not really	To expand my network No, not at all	To expand my network N.A.
To stay up-to-date	To stay up-to-date Yes, a lot	To stay up-to-date Yes, a little	To stay up-to-date No, not really	To stay up-to-date No, not at all	To stay up-to-date N.A.
To meet experts and ask them specific questions	To meet experts and ask them specific questions Yes, a lot	To meet experts and ask them specific questions Yes, a little	To meet experts and ask them specific questions No, not really	To meet experts and ask them specific questions No, not at all	To meet experts and ask them specific questions N.A.
Because it allows me to obtain a Certificate (only for Media School Cycli)	Because it allows me to obtain a Certificate (only for Media School Cycli) Yes, a lot	Because it allows me to obtain a Certificate (only for Media School Cycli) Yes, a little	Because it allows me to obtain a Certificate (only for Media School Cycli) No, not really	Because it allows me to obtain a Certificate (only for Media School Cycli) No, not at all	Because it allows me to obtain a Certificate (only for Media School Cycli) N.A.
To meet clients and other stakeholders	To meet clients and other stakeholders Yes, a lot	To meet clients and other stakeholders Yes, a little	To meet clients and other stakeholders No, not really	To meet clients and other stakeholders No, not at all	To meet clients and other stakeholders N.A.
Because it's free	Because it's free Yes, a lot	Because it's free Yes, a little	Because it's free No, not really	Because it's free No, not at all	Because it's free N.A.
To attend a unique event	To attend a unique event Yes, a lot	To attend a unique event Yes, a little	To attend a unique event No, not really	To attend a unique event No, not at all	To attend a unique event N.A.

Other (please specify)

Question Title

* 11. Why did you not participate in one of these CommPass events?

	Yes	No	n.a.
I was not aware	I was not aware Yes	I was not aware No	I was not aware n.a.
I had no transport	I had no transport Yes	I had no transport No	I had no transport n.a.
It did not fit into my agenda	It did not fit into my agenda Yes	It did not fit into my agenda No	It did not fit into my agenda n.a.
My workload did not allowed me so	My workload did not allowed me so Yes	My workload did not allowed me so No	My workload did not allowed me so n.a.
The topic is not relevant for me	The topic is not relevant for me Yes	The topic is not relevant for me No	The topic is not relevant for me n.a.
The event lack networking opportunities	The event lack networking opportunities Yes	The event lack networking opportunities No	The event lack networking opportunities n.a.
I did not want to network with the people who attend the event (no common ground)	I did not want to network with the people who attend the event (no common ground) Yes	I did not want to network with the people who attend the event (no common ground) No	I did not want to network with the people who attend the event (no common ground) n.a.
The event takes too much time	The event takes too much time Yes	The event takes too much time No	The event takes too much time n.a.
Too expensive	Too expensive Yes	Too expensive No	Too expensive n.a.
The topics do not interest me	The topics do not interest me Yes	The topics do not interest me No	The topics do not interest me n.a.
The topics are not up-to-date	The topics are not up-to-date Yes	The topics are not up-to-date No	The topics are not up-to-date n.a.

Other (please specify)

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* 12. What is your overall impression of CommPass ? (1=lowest score - 5=highest score)

	1	2	3	4	5
Professional	Professional 1	Professional 2	Professional 3	Professional 4	Professional 5
Relevant	Relevant 1	Relevant 2	Relevant 3	Relevant 4	Relevant 5
Good price-quality ratio	Good price-quality ratio 1	Good price-quality ratio 2	Good price-quality ratio 3	Good price-quality ratio 4	Good price-quality ratio 5
Unique	Unique 1	Unique 2	Unique 3	Unique 4	Unique 5
Innovative	Innovative 1	Innovative 2	Innovative 3	Innovative 4	Innovative 5
Accessible	Accessible 1	Accessible 2	Accessible 3	Accessible 4	Accessible 5
Interesting	Interesting 1	Interesting 2	Interesting 3	Interesting 4	Interesting 5

Other (please specify)

Question Title

* 13. Which topics would be relevant for the next CommPass Sessions?

	Definitely	Maybe	Not at all
NFT	NFT Definitely	NFT Maybe	NFT Not at all
A.I. (Artificial Intelligence)	A.I. (Artificial Intelligence) Definitely	A.I. (Artificial Intelligence) Maybe	A.I. (Artificial Intelligence) Not at all
Metaverse	Metaverse Definitely	Metaverse Maybe	Metaverse Not at all
Machine Learning	Machine Learning Definitely	Machine Learning Maybe	Machine Learning Not at all
Cookieless measurement	Cookieless measurement Definitely	Cookieless measurement Maybe	Cookieless measurement Not at all
Data alliances	Data alliances Definitely	Data alliances Maybe	Data alliances Not at all
Sales techniques	Sales techniques Definitely	Sales techniques Maybe	Sales techniques Not at all
Lookalike targeting	Lookalike targeting Definitely	Lookalike targeting Maybe	Lookalike targeting Not at all
Attention as new currency	Attention as new currency Definitely	Attention as new currency Maybe	Attention as new currency Not at all
Use of first party data	Use of first party data Definitely	Use of first party data Maybe	Use of first party data Not at all
Addressable advertising	Addressable advertising Definitely	Addressable advertising Maybe	Addressable advertising Not at all
Crossmedia	Crossmedia Definitely	Crossmedia Maybe	Crossmedia Not at all
Privacy compliance	Privacy compliance Definitely	Privacy compliance Maybe	Privacy compliance Not at all
Advertisers Media case stories	Advertisers Media case stories Definitely	Advertisers Media case stories Maybe	Advertisers Media case stories Not at all

Other (please specify)

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* 14. Would you be willing to pay extra for more activities ?

Yes

I'm not involved that decision

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* 15. Would you miss the following activities if CommPass would stop organizing them?

	Definitely	Maybe	A little	Not at all
Media School Cycli	Media School Cycli Definitely	Media School Cycli Maybe	Media School Cycli A little	Media School Cycli Not at all
Media School: Masterclasses & Starterskits	Media School: Masterclasses & Starterskits Definitely	Media School: Masterclasses & Starterskits Maybe	Media School: Masterclasses & Starterskits A little	Media School: Masterclasses & Starterskits Not at all
Media Sessions	Media Sessions Definitely	Media Sessions Maybe	Media Sessions A little	Media Sessions Not at all
AMMA Awards	AMMA Awards Definitely	AMMA Awards Maybe	AMMA Awards A little	AMMA Awards Not at all
Club33	Club33 Definitely	Club33 Maybe	Club33 A little	Club33 Not at all

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* 16. What should CommPass do (more) ? (Score 1 less relevant to score 5 very relevant)

	1	2	3	4	5
Expand offer to people active in saleshouses	Expand offer to people active in saleshouses 1	Expand offer to people active in saleshouses 2	Expand offer to people active in saleshouses 3	Expand offer to people active in saleshouses 4	Expand offer to people active in saleshouses 5
Organize business trips to international conferences	Organize business trips to international conferences 1	Organize business trips to international conferences 2	Organize business trips to international conferences 3	Organize business trips to international conferences 4	Organize business trips to international conferences 5
Report summary of international conferences	Report summary of international conferences 1	Report summary of international conferences 2	Report summary of international conferences 3	Report summary of international conferences 4	Report summary of international conferences 5
Organize networking events only	Organize networking events only 1	Organize networking events only 2	Organize networking events only 3	Organize networking events only 4	Organize networking events only 5
Organize internships for students at agencies and saleshouses	Organize internships for students at agencies and saleshouses 1	Organize internships for students at agencies and saleshouses 2	Organize internships for students at agencies and saleshouses 3	Organize internships for students at agencies and saleshouses 4	Organize internships for students at agencies and saleshouses 5
Build an online library with Q&A, newsletters, reports, presentations, etc.	Build an online library with Q&A, newsletters, reports, presentations, etc. 1	Build an online library with Q&A, newsletters, reports, presentations, etc. 2	Build an online library with Q&A, newsletters, reports, presentations, etc. 3	Build an online library with Q&A, newsletters, reports, presentations, etc. 4	Build an online library with Q&A, newsletters, reports, presentations, etc. 5
Organize guest colleges at university and high school	Organize guest colleges at university and high school 1	Organize guest colleges at university and high school 2	Organize guest colleges at university and high school 3	Organize guest colleges at university and high school 4	Organize guest colleges at university and high school 5
Organize training curricula in cooperation with other associations	Organize training curricula in cooperation with other associations 1	Organize training curricula in cooperation with other associations 2	Organize training curricula in cooperation with other associations 3	Organize training curricula in cooperation with other associations 4	Organize training curricula in cooperation with other associations 5
Add more technical presentations	Add more technical presentations 1	Add more technical presentations 2	Add more technical presentations 3	Add more technical presentations 4	Add more technical presentations 5
Add more basic media presentations	Add more basic media presentations 1	Add more basic media presentations 2	Add more basic media presentations 3	Add more basic media presentations 4	Add more basic media presentations 5

Other (please specify)

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* 17. Would you recommend CommPass to colleagues or clients ? Give us a score from 0 to 10

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 18. What is your seniority (overall in media) ?

Starter (less than 1 year active)

Junior (1-3 years active)

Medior (3-10 years active)

Senior (more than 10 year active)

CommPass Survey

Question Title

* 1. Which of these organizations do you know (even if only by name)?

Question Title

* 2. Are you (or is the company you work for) a member of one of these organizations?

Question Title

* 3. What is your professional email address ?

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* 4. Are you a member of CommPass?

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* 5. Do you know to which activities you have free access as a member ?

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* 6. What type of company do you work for ?

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* 7. What is your (preferred) language for communication and trainings ?

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* 8. Which channels do you use to be informed about media strategy / planning / research ?

Question Title

* 9. Which of following events did you attend during the last 12 months?

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* 10. Why did you attend one of these CommPass events?

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* 11. Why did you not participate in one of these CommPass events?

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* 12. What is your overall impression of CommPass ? (1=lowest score - 5=highest score)

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* 13. Which topics would be relevant for the next CommPass Sessions?

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* 14. Would you be willing to pay extra for more activities ?

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* 15. Would you miss the following activities if CommPass would stop organizing them?

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* 16. What should CommPass do (more) ? (Score 1 less relevant to score 5 very relevant)

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* 17. Would you recommend CommPass to colleagues or clients ? Give us a score from 0 to 10

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* 18. What is your seniority (overall in media) ?

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* 19. In which year were you born ?

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* 20. Do you have any comments/suggestions regarding our offer or organization ? (please answer in your native language)