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CommPass Survey
*
1.
Which of these organizations do you know (even if only by name)?
(Required.)
UBA (United Brands Association)
UMA (United Media Agency Association)
ACC (Association of Communication Agencies)
BAM (Belgian Association of Marketing)
CommPass
Cube
CIM (Centrum voor Informatie over de Media)
BMMA (Belgian Management & Marketing Association)
Other (please specify)
I don't know any of these organisations
*
2.
Are you (or is the company you work for) a member of one of these organizations?
(Required.)
Yes
No
I don't know
UBA (United Brands Association)
Yes
No
I don't know
UMA (United Media Agency Association)
Yes
No
I don't know
ACC (Association of Communication Agencies)
Yes
No
I don't know
BAM (Belgian Association of Marketing)
Yes
No
I don't know
CommPass
Yes
No
I don't know
Cube
Yes
No
I don't know
Other (please specify)
*
3.
What is your professional email address ?
(Required.)
*
4.
Are you a member of CommPass?
(Required.)
Yes, I'm an individual member
Yes, I'm company member through the company I work for
Yes, I'm member but don't know what type of membership
No, I'm not a member (yet)
I don't know if I'm a member or not
*
5.
Do you know to which activities you have free access as a member ?
(Required.)
Yes
No
Not sure
*
6.
What type of company do you work for ?
(Required.)
Media Agency
Saleshouse / Media
Research Company
Advertiser
Creative Agency
Digital Agency
Consultant / Independant / Freelancer
Student
Other
*
7.
What is your (preferred) language for communication and trainings ?
(Required.)
Standard in English
Native language of each speaker
8.
Which channels do you use to be informed about media strategy / planning / research ?
Often
Sometimes
Never
n/a
Newsletters from professional press, saleshouses, media agencies, etc.
Often
Sometimes
Never
n/a
Media trainings by federations, commercial organisations, etc.
Often
Sometimes
Never
n/a
Online search
Often
Sometimes
Never
n/a
My employer and colleagues
Often
Sometimes
Never
n/a
Books
Often
Sometimes
Never
n/a
CommPass
Often
Sometimes
Never
n/a
Other
Often
Sometimes
Never
n/a
Other (please specify)
*
9.
Which of following events did you attend during the last 12 months?
(Required.)
Yes
No
I don't know
ACC content events
Yes
No
I don't know
CommPass: Club33
Yes
No
I don't know
CommPass Media School: Starterskits
Yes
No
I don't know
CommPass: AMMA Awards
Yes
No
I don't know
CommPass Online Sessions (Advertising Effectiveness, ...)
Yes
No
I don't know
CommPass Sessions: The Year Ahead, AMMA Research&Innovation, Symposium, CiM Matinée...)
Yes
No
I don't know
CommPass Media School Cycli: Media or Market Essentials, Mediabytes, Advanced Communication Strategy
Yes
No
I don't know
UBA content events
Yes
No
I don't know
BAM content events
Yes
No
I don't know
CommPass Media School: Masterclasses
Yes
No
I don't know
Other (please specify)
*
10.
Why did you attend one of these CommPass events?
(Required.)
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To get informed and inspired
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To expand my network
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To stay up-to-date
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To meet experts and ask them specific questions
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
Because it allows me to obtain a Certificate (only for Media School Cycli)
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To meet clients and other stakeholders
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
Because it's free
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
To attend a unique event
Yes, a lot
Yes, a little
No, not really
No, not at all
N.A.
Other (please specify)
*
11.
Why did you not participate in one of these CommPass events?
(Required.)
Yes
No
n.a.
I was not aware
Yes
No
n.a.
I had no transport
Yes
No
n.a.
It did not fit into my agenda
Yes
No
n.a.
My workload did not allowed me so
Yes
No
n.a.
The topic is not relevant for me
Yes
No
n.a.
The event lack networking opportunities
Yes
No
n.a.
I did not want to network with the people who attend the event (no common ground)
Yes
No
n.a.
The event takes too much time
Yes
No
n.a.
Too expensive
Yes
No
n.a.
The topics do not interest me
Yes
No
n.a.
The topics are not up-to-date
Yes
No
n.a.
Other (please specify)
*
12.
What is your overall impression of CommPass ? (1=lowest score - 5=highest score)
(Required.)
1
2
3
4
5
Interesting
1
2
3
4
5
Professional
1
2
3
4
5
Relevant
1
2
3
4
5
Accessible
1
2
3
4
5
Innovative
1
2
3
4
5
Unique
1
2
3
4
5
Good price-quality ratio
1
2
3
4
5
Other (please specify)
*
13.
Which topics would be relevant for the next CommPass Sessions?
(Required.)
Definitely
Maybe
Not at all
NFT
Definitely
Maybe
Not at all
A.I. (Artificial Intelligence)
Definitely
Maybe
Not at all
Metaverse
Definitely
Maybe
Not at all
Machine Learning
Definitely
Maybe
Not at all
Cookieless measurement
Definitely
Maybe
Not at all
Data alliances
Definitely
Maybe
Not at all
Sales techniques
Definitely
Maybe
Not at all
Lookalike targeting
Definitely
Maybe
Not at all
Attention as new currency
Definitely
Maybe
Not at all
Use of first party data
Definitely
Maybe
Not at all
Addressable advertising
Definitely
Maybe
Not at all
Crossmedia
Definitely
Maybe
Not at all
Privacy compliance
Definitely
Maybe
Not at all
Advertisers Media case stories
Definitely
Maybe
Not at all
Other (please specify)
*
14.
Would you be willing to pay extra for
more
activities ?
(Required.)
Yes
No
I'm not involved that decision
*
15.
Would you miss the following activities if CommPass would stop organizing them?
(Required.)
Definitely
Maybe
A little
Not at all
Media School Cycli
Definitely
Maybe
A little
Not at all
Media School: Masterclasses & Starterskits
Definitely
Maybe
A little
Not at all
Media Sessions
Definitely
Maybe
A little
Not at all
AMMA Awards
Definitely
Maybe
A little
Not at all
Club33
Definitely
Maybe
A little
Not at all
*
16.
What should CommPass do (more) ? (Score 1 less relevant to score 5 very relevant)
(Required.)
1
2
3
4
5
Expand offer to people active in saleshouses
1
2
3
4
5
Organize business trips to international conferences
1
2
3
4
5
Report summary of international conferences
1
2
3
4
5
Organize networking events only
1
2
3
4
5
Organize internships for students at agencies and saleshouses
1
2
3
4
5
Build an online library with Q&A, newsletters, reports, presentations, etc.
1
2
3
4
5
Organize guest colleges at university and high school
1
2
3
4
5
Organize training curricula in cooperation with other associations
1
2
3
4
5
Add more technical presentations
1
2
3
4
5
Add more basic media presentations
1
2
3
4
5
Other (please specify)
*
17.
Would you recommend CommPass to colleagues or clients ? Give us a score from 0 to 10
(Required.)
0
5
10
Clear
*
18.
What is your seniority (overall in media) ?
(Required.)
Starter (less than 1 year active)
Junior (1-3 years active)
Medior (3-10 years active)
Senior (more than 10 year active)
*
19.
In which year were you born ?
(Required.)
20.
Do you have any comments/suggestions regarding our offer or organization ? (please answer in your native language)
Current Progress,
0 of 20 answered
