We thank you for taking the time to fill out this questionnaire on your usage of digital media during purchase which will take about 5 min to complete. This questionnaire was developed in partnership with Université de Moncton and supervised by the lecturer Julie . Cormier @ umoncton . ca as part of the class ADMK3352 Recherche commerciale.
Your participation is voluntary and no compensation will be provided. Even though your participation will not give any direct advantage, it will contribute to improve our presence on different digital media.
It is important to note that your participation implies no major risk other than the time you spent to complete. Remember that you can always decide not to answer one question and you can quit the questionnaire at any time without prejudice. Your participation is voluntary and anonymous. The data collected will remain completely confidential and anonymous at all time. Nobody will have access to individual data. The results of this research will not allow to identify people whom participated to the research.
If you have any ethical questions about this project you can contact the president of the ethics research committee of the faculty of administration at Université de Moncton by email gilles . marcoux @ umoncton . ca.
We consider that you express your free and informed consent to participate to this research if you complete and submit this electronic questionnaire. Thank you for your valuable participation!

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* 1. In which age group are you?

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* 2. Please indicate the one or two types of content or advertisement which generally attracts your attention most:

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* 3. Among the following choices, which social media do you use most often when shopping online?

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* 4. At what time do you usually use social and digital media ?

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* 5. How frequently do you make online purchases?

  Rarely or never Several times per year  Several times per month Several times per week or more
On a PC
On your mobile phone

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* 6. In your thought process for a purchase in general, where do you look for information to help you decide (select up to 3 choices)

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* 7. In your thought process for a purchase of a product equivalent to the ones we propose, select the 3 major information you look for on our website or our social media in order to validate your decision?

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* 8. How did you find our company?

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* 9. How would you evaluate globally the organisation and the content of our sites ?

  Not at all satisfied Rather not satisfied No opinion Rather satisfied Very satisfied I do not know the site
our website
our Facebook site

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* 10. How would you evaluate globally the navigation and speed to access the information you are looking for on our sites?

  Not at all satisfied Rather not satisfied no opinion Rather satisfied Very satisfied I do not know the site
our web site
our Facebook site

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