Barometer for Personalized Marketing in SwitzerlandCorporate maturity & expectations to improve customer engagement Survey

Question Title

1. What industry does your company operate in? (Required.)

Question Title

2. What is the size of your company? (Required.)

Less than 10 employees

Between 10 and 249 employees

Between 250 and 4999 employees

More than 5000 employees

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3. Your customer relationship is mainly… (Required.)

B2C

B2B

B2B2C

B2E

B2G

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4. What is your average annual investment and spending in Marketing/Communication? (Required.)

Less than 1 million CHF/year

Between 1 and 5 million CHF/year

Between 5 and 10 million CHF/year

Between 10 and 50 million CHF/year

More than 50 million CHF/year

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5. Please rank your strategic priorities for the next 2 years (Required.)

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6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

	1	2	3	4	5
Conversion optimization	Conversion optimization 1	Conversion optimization 2	Conversion optimization 3	Conversion optimization 4	Conversion optimization 5
Segmentation fine-tuning	Segmentation fine-tuning 1	Segmentation fine-tuning 2	Segmentation fine-tuning 3	Segmentation fine-tuning 4	Segmentation fine-tuning 5
Churn prevention	Churn prevention 1	Churn prevention 2	Churn prevention 3	Churn prevention 4	Churn prevention 5
Customer knowledge	Customer knowledge 1	Customer knowledge 2	Customer knowledge 3	Customer knowledge 4	Customer knowledge 5
Customer reactivation	Customer reactivation 1	Customer reactivation 2	Customer reactivation 3	Customer reactivation 4	Customer reactivation 5
Upsell/cross sell	Upsell/cross sell 1	Upsell/cross sell 2	Upsell/cross sell 3	Upsell/cross sell 4	Upsell/cross sell 5
Customer satisfaction	Customer satisfaction 1	Customer satisfaction 2	Customer satisfaction 3	Customer satisfaction 4	Customer satisfaction 5
Customer Lifetime Value	Customer Lifetime Value 1	Customer Lifetime Value 2	Customer Lifetime Value 3	Customer Lifetime Value 4	Customer Lifetime Value 5

Other (please specify)

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7. Please select the top 3 KPIs used the most frequently to measure your ROI:

Brand awareness

Market share

Advertising efficiency

Shop or web traffic

Customer loyalty

Customer base expansion

Other (please specify)

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8. What is your Marketing budget share allocated to digital channels? (Required.)

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9. Which of the following activation tools do you use?

a Marketing automation tool

an Emailing tool (not automated)

a Data Management Platform

a Commercial/Customer service CRM

a Chatbot

an AB Testing/Personalization engine

a Customer Data Platform

a Push notification solution

a CRM onboarding solution

Other (please specify)

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10. Where is customer data centralized?

within a Single Customer View

within an ERP

within a DataLake

within a MDM (Master Data Management) solution

within a CDP (Customer Data Platform)

Data is not centralized

Other (please specify)

Question Title

11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?

an All in One integrated solution (does it all)

a Best of Breed approach (multiple market-leading solutions interconnected)

Barometer for Personalized Marketing in Switzerland

Corporate maturity & expectations to improve customer engagement

1. The profile of Marketing activations within your company

Question Title

1. What industry does your company operate in? (Required.)

Question Title

2. What is the size of your company? (Required.)

Question Title

3. Your customer relationship is mainly… (Required.)

Question Title

4. What is your average annual investment and spending in Marketing/Communication? (Required.)

Question Title

5. Please rank your strategic priorities for the next 2 years (Required.)

Question Title

6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

Question Title

7. Please select the top 3 KPIs used the most frequently to measure your ROI:

Question Title

8. What is your Marketing budget share allocated to digital channels? (Required.)

Question Title

9. Which of the following activation tools do you use?

Question Title

10. Where is customer data centralized?

Question Title

11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?

Barometer for Personalized Marketing in SwitzerlandCorporate maturity & expectations to improve customer engagement

1. The profile of Marketing activations within your company

Question Title

* 1. What industry does your company operate in? (Required.)

Question Title

* 2. What is the size of your company? (Required.)

Question Title

* 3. Your customer relationship is mainly… (Required.)

Question Title

* 4. What is your average annual investment and spending in Marketing/Communication? (Required.)

Question Title

* 5. Please rank your strategic priorities for the next 2 years (Required.)

Question Title

* 6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

Question Title

* 7. Please select the top 3 KPIs used the most frequently to measure your ROI:

Question Title

* 8. What is your Marketing budget share allocated to digital channels? (Required.)

Question Title

* 9. Which of the following activation tools do you use?

Question Title

* 10. Where is customer data centralized?

Question Title

* 11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?

Barometer for Personalized Marketing in Switzerland

Corporate maturity & expectations to improve customer engagement

1. What industry does your company operate in? (Required.)

2. What is the size of your company? (Required.)

3. Your customer relationship is mainly… (Required.)

4. What is your average annual investment and spending in Marketing/Communication? (Required.)

5. Please rank your strategic priorities for the next 2 years (Required.)

6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

7. Please select the top 3 KPIs used the most frequently to measure your ROI:

8. What is your Marketing budget share allocated to digital channels? (Required.)

9. Which of the following activation tools do you use?

10. Where is customer data centralized?

11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?