Barometer for Personalized Marketing in SwitzerlandCorporate maturity & expectations to improve customer engagement Survey

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* 1. What industry does your company operate in?

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* 2. What is the size of your company?

Less than 10 employees

Between 10 and 249 employees

Between 250 and 4999 employees

More than 5000 employees

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* 3. Your customer relationship is mainly…

B2C

B2B

B2B2C

B2E

B2G

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* 4. What is your average annual investment and spending in Marketing/Communication?

Less than 1 million CHF/year

Between 1 and 5 million CHF/year

Between 5 and 10 million CHF/year

Between 10 and 50 million CHF/year

More than 50 million CHF/year

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* 5. Please rank your strategic priorities for the next 2 years

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* 6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

	1	2	3	4	5
Conversion optimization	Conversion optimization 1	Conversion optimization 2	Conversion optimization 3	Conversion optimization 4	Conversion optimization 5
Segmentation fine-tuning	Segmentation fine-tuning 1	Segmentation fine-tuning 2	Segmentation fine-tuning 3	Segmentation fine-tuning 4	Segmentation fine-tuning 5
Churn prevention	Churn prevention 1	Churn prevention 2	Churn prevention 3	Churn prevention 4	Churn prevention 5
Customer knowledge	Customer knowledge 1	Customer knowledge 2	Customer knowledge 3	Customer knowledge 4	Customer knowledge 5
Customer reactivation	Customer reactivation 1	Customer reactivation 2	Customer reactivation 3	Customer reactivation 4	Customer reactivation 5
Upsell/cross sell	Upsell/cross sell 1	Upsell/cross sell 2	Upsell/cross sell 3	Upsell/cross sell 4	Upsell/cross sell 5
Customer satisfaction	Customer satisfaction 1	Customer satisfaction 2	Customer satisfaction 3	Customer satisfaction 4	Customer satisfaction 5
Customer Lifetime Value	Customer Lifetime Value 1	Customer Lifetime Value 2	Customer Lifetime Value 3	Customer Lifetime Value 4	Customer Lifetime Value 5

Other (please specify)

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* 7. Please select the top 3 KPIs used the most frequently to measure your ROI:

Brand awareness

Market share

Advertising efficiency

Shop or web traffic

Customer loyalty

Customer base expansion

Other (please specify)

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* 8. What is your Marketing budget share allocated to digital channels?

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* 9. Which of the following activation tools do you use?

a Marketing automation tool

an Emailing tool (not automated)

a Data Management Platform

a Commercial/Customer service CRM

a Chatbot

an AB Testing/Personalization engine

a Customer Data Platform

a Push notification solution

a CRM onboarding solution

Other (please specify)

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* 10. Where is customer data centralized?

within a Single Customer View

within an ERP

within a DataLake

within a MDM (Master Data Management) solution

within a CDP (Customer Data Platform)

Data is not centralized

Other (please specify)

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* 11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?

an All in One integrated solution (does it all)

a Best of Breed approach (multiple market-leading solutions interconnected)

Barometer for Personalized Marketing in Switzerland

Corporate maturity & expectations to improve customer engagement

1. The profile of Marketing activations within your company

Question Title

* 1. What industry does your company operate in?

Question Title

* 2. What is the size of your company?

Question Title

* 3. Your customer relationship is mainly…

Question Title

* 4. What is your average annual investment and spending in Marketing/Communication?

Question Title

* 5. Please rank your strategic priorities for the next 2 years

Question Title

* 6. As part of the continuous improvement of your customers' lifecycle management, please identify your level of maturity regarding the implementation of campaigns or the following projects (with 5 being the highest level of maturity):

Question Title

* 7. Please select the top 3 KPIs used the most frequently to measure your ROI:

Question Title

* 8. What is your Marketing budget share allocated to digital channels?

Question Title

* 9. Which of the following activation tools do you use?

Question Title

* 10. Where is customer data centralized?

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* 11. Do you favor an integrated solution (providing all activation/centralization features) or the choice of multiple tools ("best-of-breed" approach)?