Wine Consumption in Europe Study

Ecole hôtelière de Lausanne and Changins, in collaboration with the European Association of Wine Economists and INSEEC U., are conducting a study to determine how the Covid-19 crisis is affecting the behaviour of consumers.

The survey will take around 8 minutes and your answers will be completely anonymous.

The results are of major importance for both academics and wine professionals.

If you have any questions about the survey, please do not hesitate to send us a message to the following address: juliette.arce2@ehl.ch.

Thank you for taking the time to answer this survey.

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* 1. Before the lockdown, you consumed

	Daily	At least once a week	At least once a month	At least once every year	Less than once a year	Never
wine	wine Daily	wine At least once a week	wine At least once a month	wine At least once every year	wine Less than once a year	wine Never
beer	beer Daily	beer At least once a week	beer At least once a month	beer At least once every year	beer Less than once a year	beer Never
spirits	spirits Daily	spirits At least once a week	spirits At least once a month	spirits At least once every year	spirits Less than once a year	spirits Never

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* 2. Before the lockdown,

	Daily	At least once a week	At least once a month	At least once every year	Less than once a year	Never
you went to the restaurant:	you went to the restaurant: Daily	you went to the restaurant: At least once a week	you went to the restaurant: At least once a month	you went to the restaurant: At least once every year	you went to the restaurant: Less than once a year	you went to the restaurant: Never
you consumed wine at the restaurant:	you consumed wine at the restaurant: Daily	you consumed wine at the restaurant: At least once a week	you consumed wine at the restaurant: At least once a month	you consumed wine at the restaurant: At least once every year	you consumed wine at the restaurant: Less than once a year	you consumed wine at the restaurant: Never

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* 3. Since the beginning of the lockdown, how did your consumption evolve?

	More frequent	As usual	Less frequent
Wine	Wine More frequent	Wine As usual	Wine Less frequent
Beer	Beer More frequent	Beer As usual	Beer Less frequent
Spirits	Spirits More frequent	Spirits As usual	Spirits Less frequent

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* 4. How often do you usually participate in the following wine tasting events?

	Daily	At least once a week	At least once a month	At least once a year	Less than once a year	Never
Wine tasting in a supermarket	Wine tasting in a supermarket Daily	Wine tasting in a supermarket At least once a week	Wine tasting in a supermarket At least once a month	Wine tasting in a supermarket At least once a year	Wine tasting in a supermarket Less than once a year	Wine tasting in a supermarket Never
Wine tasting in a wine shop	Wine tasting in a wine shop Daily	Wine tasting in a wine shop At least once a week	Wine tasting in a wine shop At least once a month	Wine tasting in a wine shop At least once a year	Wine tasting in a wine shop Less than once a year	Wine tasting in a wine shop Never
Wine tasting at a winery	Wine tasting at a winery Daily	Wine tasting at a winery At least once a week	Wine tasting at a winery At least once a month	Wine tasting at a winery At least once a year	Wine tasting at a winery Less than once a year	Wine tasting at a winery Never
Wine tasting during an event/fair (e.g., Vinea, Divinum)	Wine tasting during an event/fair (e.g., Vinea, Divinum) Daily	Wine tasting during an event/fair (e.g., Vinea, Divinum) At least once a week	Wine tasting during an event/fair (e.g., Vinea, Divinum) At least once a month	Wine tasting during an event/fair (e.g., Vinea, Divinum) At least once a year	Wine tasting during an event/fair (e.g., Vinea, Divinum) Less than once a year	Wine tasting during an event/fair (e.g., Vinea, Divinum) Never
Wine tasting during the "open-cellar" days	Wine tasting during the "open-cellar" days Daily	Wine tasting during the "open-cellar" days At least once a week	Wine tasting during the "open-cellar" days At least once a month	Wine tasting during the "open-cellar" days At least once a year	Wine tasting during the "open-cellar" days Less than once a year	Wine tasting during the "open-cellar" days Never
Wine tasting in a wine bar or a restaurant	Wine tasting in a wine bar or a restaurant Daily	Wine tasting in a wine bar or a restaurant At least once a week	Wine tasting in a wine bar or a restaurant At least once a month	Wine tasting in a wine bar or a restaurant At least once a year	Wine tasting in a wine bar or a restaurant Less than once a year	Wine tasting in a wine bar or a restaurant Never
Wine tasting at home or at friends/relatives' places	Wine tasting at home or at friends/relatives' places Daily	Wine tasting at home or at friends/relatives' places At least once a week	Wine tasting at home or at friends/relatives' places At least once a month	Wine tasting at home or at friends/relatives' places At least once a year	Wine tasting at home or at friends/relatives' places Less than once a year	Wine tasting at home or at friends/relatives' places Never

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* 5. Where do you usually gather information about wine? (Several possible answers)

Books/guides (including e-books)

Paper magazines

Websites/online magazines

Social media & forums

Other traditional media (newspapers, TV)

Other digital media (e.g., online videos, apps)

I do not gather information about wine

Other(please specify)

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* 6. Do you have a wine app on your smartphone?

Yes

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* 7. How often did you buy wine from the following outlets before the lockdown?

	Daily	At least once a week	At least once a month	At least once a year	Less than once a year	Never
Supermarket	Supermarket Daily	Supermarket At least once a week	Supermarket At least once a month	Supermarket At least once a year	Supermarket Less than once a year	Supermarket Never
Grocery store	Grocery store Daily	Grocery store At least once a week	Grocery store At least once a month	Grocery store At least once a year	Grocery store Less than once a year	Grocery store Never
Wine store	Wine store Daily	Wine store At least once a week	Wine store At least once a month	Wine store At least once a year	Wine store Less than once a year	Wine store Never
Online wine-shop	Online wine-shop Daily	Online wine-shop At least once a week	Online wine-shop At least once a month	Online wine-shop At least once a year	Online wine-shop Less than once a year	Online wine-shop Never
Directly from a winery (on-premise)	Directly from a winery (on-premise) Daily	Directly from a winery (on-premise) At least once a week	Directly from a winery (on-premise) At least once a month	Directly from a winery (on-premise) At least once a year	Directly from a winery (on-premise) Less than once a year	Directly from a winery (on-premise) Never
From a winery with delivery at home	From a winery with delivery at home Daily	From a winery with delivery at home At least once a week	From a winery with delivery at home At least once a month	From a winery with delivery at home At least once a year	From a winery with delivery at home Less than once a year	From a winery with delivery at home Never

Other (please specify)

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* 8. How much did you spend on average for a bottle of wine before the lockdown?

I did not buy

Less than 5 Swiss francs (approx. less than 5 euros)

5 to 10 Swiss francs (approx. 5 to 10 euros)

11 to 20 Swiss francs (approx. 11 to 20 euros)

21 to 30 Swiss francs (approx. 21 to 30 euros)

31 to 50 Swiss francs (approx. 31 to 40 euros)

more than 50 Swiss francs (approx. more than 50 euros)

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* 9. How important is it for you that a wine you purchase has been produced in an eco-friendly manner (e.g., bio or biodynamic)?

Very important

Important

Moderately important

Slightly important

Not important

Very important

Important

Moderately important

Slightly important

Not important

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* 10. When you purchase a bottle of wine, you usually open it:

Within 24h

Within 2 to 3 days

Within a one or two week period

I prefer to save it for aging

It varies with the wine purchased

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* 11. How many wine bottles do you have in your (wine) cellar?

I do not have a (wine) cellar

Less than 100

100 to 300

300 to 1000

1000 to 2500

More than 2500

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* 12. Wines produced in these regions typically represent:

	Less than 10% of your purchases	10% to 25%	25% to 50%	50% to 75%	More than 75%
The canton you live in	The canton you live in Less than 10% of your purchases	The canton you live in 10% to 25%	The canton you live in 25% to 50%	The canton you live in 50% to 75%	The canton you live in More than 75%
Switzerland in general	Switzerland in general Less than 10% of your purchases	Switzerland in general 10% to 25%	Switzerland in general 25% to 50%	Switzerland in general 50% to 75%	Switzerland in general More than 75%
Europe (including Switzerland)	Europe (including Switzerland) Less than 10% of your purchases	Europe (including Switzerland) 10% to 25%	Europe (including Switzerland) 25% to 50%	Europe (including Switzerland) 50% to 75%	Europe (including Switzerland) More than 75%

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* 13. Have you purchased wine since the beginning of the lockdown?

Yes

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* 14. How often have you bought wine from the following outlets since the beginning of the lockdown?

	More frequently than before the lockdown	As frequently	Less frequently	No purchase
Supermarket	Supermarket More frequently than before the lockdown	Supermarket As frequently	Supermarket Less frequently	Supermarket No purchase
Grocery store	Grocery store More frequently than before the lockdown	Grocery store As frequently	Grocery store Less frequently	Grocery store No purchase
Wine store	Wine store More frequently than before the lockdown	Wine store As frequently	Wine store Less frequently	Wine store No purchase
Online wine-shop	Online wine-shop More frequently than before the lockdown	Online wine-shop As frequently	Online wine-shop Less frequently	Online wine-shop No purchase
Directly from a winery (on-premise)	Directly from a winery (on-premise) More frequently than before the lockdown	Directly from a winery (on-premise) As frequently	Directly from a winery (on-premise) Less frequently	Directly from a winery (on-premise) No purchase
From a winery with delivery at home	From a winery with delivery at home More frequently than before the lockdown	From a winery with delivery at home As frequently	From a winery with delivery at home Less frequently	From a winery with delivery at home No purchase

Other(please specify)

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* 15. Have you bought wine online since the beginning of the lockdown?

Yes, for the first time

Yes, as usual

Yes, more than usual

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* 16. How much have you spent on average for a bottle of wine since the beginning of the lockdown?

I did not buy

Less than 5 Swiss francs (approx. less than 5 euros)

6 to 10 Swiss francs (approx. 6 to 10 euros)

11 to 20 Swiss francs (approx. 11 to 20 euros)

21 to 30 Swiss francs (approx. 21 to 30 euros)

31 to 50 Swiss francs (approx. 31 to 50 euros)

51 Swiss francs and more (approx. 51 euros and more)

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* 17. Since the beginning of the lockdown, would you say you spend more than usual on...

	Yes, I spend more	No, I spend the same	No, I spend less
Wine ?	Wine ? Yes, I spend more	Wine ? No, I spend the same	Wine ? No, I spend less
Beer ?	Beer ? Yes, I spend more	Beer ? No, I spend the same	Beer ? No, I spend less
Spirits ?	Spirits ? Yes, I spend more	Spirits ? No, I spend the same	Spirits ? No, I spend less

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* 18. Before the lockdown, you consumed wine: (Several possible answers)

Alone

With family

With friends

With colleagues

Through digital gatherings

Other (please specify)

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* 19. Since the beginning of the lockdown, you consume wine: (Several possible answers)

Alone

With family

With friends

With colleagues

Through digital gatherings

Other (please specify)

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* 20. Which of the following reasons describe why you drink wine? (Several possible answers)

I enjoy the taste

It helps me to relax

To socialize with friends

It goes well with food

For health reasons

To create/ in romantic moments

To help me sleep

To analyze and compare it with friends

Other (please specify)

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* 21. Since the beginning of the lockdown, have you organized or participated in digital gatherings to have a drink with family or friends (over Skype, Zoom or other):

Yes, daily

Yes, at least once a week

Yes, but rarely

No, never

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* 22. If yes - will you keep on doing it once the lockdown ends?

Yes

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* 23. Since the lockdown, have you improved your knowledge on wine through online content (e.g. Youtube videos, documentaries, articles on blogs, live wine tastings...):

Yes

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* 24. Since the lockdown, did you receive direct offers and/or seen posts on social media from winemakers to buy their wine online?

Yes

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* 25. Since the beginning of the lockdown, there are people

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
you feel close to:	you feel close to: Strongly disagree	you feel close to: Disagree	you feel close to: Neither agree nor disagree	you feel close to: Agree	you feel close to: Strongly agree
you can talk to:	you can talk to: Strongly disagree	you can talk to: Disagree	you can talk to: Neither agree nor disagree	you can talk to: Agree	you can talk to: Strongly agree
you can turn to:	you can turn to: Strongly disagree	you can turn to: Disagree	you can turn to: Neither agree nor disagree	you can turn to: Agree	you can turn to: Strongly agree

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* 26. Please indicate how strongly you agree or disagree with the following statements:

	Strongly disagree	Disagree	Neither agree not disagree	Agree	Strongly agree
The lockdown allows me to focus on the essential	The lockdown allows me to focus on the essential Strongly disagree	The lockdown allows me to focus on the essential Disagree	The lockdown allows me to focus on the essential Neither agree not disagree	The lockdown allows me to focus on the essential Agree	The lockdown allows me to focus on the essential Strongly agree
From this period positive initiatives are emerging	From this period positive initiatives are emerging Strongly disagree	From this period positive initiatives are emerging Disagree	From this period positive initiatives are emerging Neither agree not disagree	From this period positive initiatives are emerging Agree	From this period positive initiatives are emerging Strongly agree

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* 27. Since the lockdown you feel you should purchase more local wine to support local producers:

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

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* 28. Please indicate how strongly you agree or disagree with the following statements:

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
You feel vulnerable following the Covid-19 outbreak	You feel vulnerable following the Covid-19 outbreak Strongly disagree	You feel vulnerable following the Covid-19 outbreak Disagree	You feel vulnerable following the Covid-19 outbreak Neither agree nor disagree	You feel vulnerable following the Covid-19 outbreak Agree	You feel vulnerable following the Covid-19 outbreak Strongly agree
You are worried about the economic and non-economic consequences of this crisis for you and your close relatives	You are worried about the economic and non-economic consequences of this crisis for you and your close relatives Strongly disagree	You are worried about the economic and non-economic consequences of this crisis for you and your close relatives Disagree	You are worried about the economic and non-economic consequences of this crisis for you and your close relatives Neither agree nor disagree	You are worried about the economic and non-economic consequences of this crisis for you and your close relatives Agree	You are worried about the economic and non-economic consequences of this crisis for you and your close relatives Strongly agree
The media are anxiety-provoking on their handling with the crisis	The media are anxiety-provoking on their handling with the crisis Strongly disagree	The media are anxiety-provoking on their handling with the crisis Disagree	The media are anxiety-provoking on their handling with the crisis Neither agree nor disagree	The media are anxiety-provoking on their handling with the crisis Agree	The media are anxiety-provoking on their handling with the crisis Strongly agree

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* 29. Once the situation is back to normal, you anticipate that

	Increase substantially	Increase slightly	Remain unchaged	Decline slightly	Decline substantially
your purchases of wines in general will:	your purchases of wines in general will: Increase substantially	your purchases of wines in general will: Increase slightly	your purchases of wines in general will: Remain unchaged	your purchases of wines in general will: Decline slightly	your purchases of wines in general will: Decline substantially
your purchases of domestic wines will:	your purchases of domestic wines will: Increase substantially	your purchases of domestic wines will: Increase slightly	your purchases of domestic wines will: Remain unchaged	your purchases of domestic wines will: Decline slightly	your purchases of domestic wines will: Decline substantially
your purchases of eco-friendly wines (e.g., bio, biodynamic) will:	your purchases of eco-friendly wines (e.g., bio, biodynamic) will: Increase substantially	your purchases of eco-friendly wines (e.g., bio, biodynamic) will: Increase slightly	your purchases of eco-friendly wines (e.g., bio, biodynamic) will: Remain unchaged	your purchases of eco-friendly wines (e.g., bio, biodynamic) will: Decline slightly	your purchases of eco-friendly wines (e.g., bio, biodynamic) will: Decline substantially

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* 30. Once the situation is back to normal, you anticipate that

	More often than before the lockdown	As often as before the lockdown	Less often than before the lockdown
you will go to the restaurant:	you will go to the restaurant: More often than before the lockdown	you will go to the restaurant: As often as before the lockdown	you will go to the restaurant: Less often than before the lockdown
when at the restaurant you will consume wine:	when at the restaurant you will consume wine: More often than before the lockdown	when at the restaurant you will consume wine: As often as before the lockdown	when at the restaurant you will consume wine: Less often than before the lockdown

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* 31. What is your gender?

Male

Female

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* 32. What is your age?

Under 18

18 to 30

31 to 40

41 to 50

51 to 60

61 to 70

71 and above

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* 33. How many adults currently live in your household?

None

5 and more

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* 34. How many children currently live in your household?

None

5 and more

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* 35. In which sector do you work? (Several possible answers)

Agriculture

Industry

Administration and services

Unemployed

Student

Other (please specify)

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* 36. Please make a statement regarding your household income:

We can live comfortably with our income

Our income is usually enough to make ends meet

Occasionally, we have problems paying our expenses

We often have problems paying our expenses

I prefer not to answer

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* 37. Which of the following best describes the area where you live?

Urban

Residential

Rural

Wine Consumption in Europe Study

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* 1. Before the lockdown, you consumed

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* 2. Before the lockdown,

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* 3. Since the beginning of the lockdown, how did your consumption evolve?

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* 4. How often do you usually participate in the following wine tasting events?

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* 5. Where do you usually gather information about wine? (Several possible answers)

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* 6. Do you have a wine app on your smartphone?

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* 7. How often did you buy wine from the following outlets before the lockdown?

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* 8. How much did you spend on average for a bottle of wine before the lockdown?

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* 9. How important is it for you that a wine you purchase has been produced in an eco-friendly manner (e.g., bio or biodynamic)?

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* 10. When you purchase a bottle of wine, you usually open it:

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* 11. How many wine bottles do you have in your (wine) cellar?

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* 12. Wines produced in these regions typically represent:

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* 13. Have you purchased wine since the beginning of the lockdown?

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* 14. How often have you bought wine from the following outlets since the beginning of the lockdown?

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* 15. Have you bought wine online since the beginning of the lockdown?

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* 16. How much have you spent on average for a bottle of wine since the beginning of the lockdown?

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* 17. Since the beginning of the lockdown, would you say you spend more than usual on...

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* 18. Before the lockdown, you consumed wine: (Several possible answers)

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* 19. Since the beginning of the lockdown, you consume wine: (Several possible answers)

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* 20. Which of the following reasons describe why you drink wine? (Several possible answers)

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* 21. Since the beginning of the lockdown, have you organized or participated in digital gatherings to have a drink with family or friends (over Skype, Zoom or other):

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* 22. If yes - will you keep on doing it once the lockdown ends?

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* 23. Since the lockdown, have you improved your knowledge on wine through online content (e.g. Youtube videos, documentaries, articles on blogs, live wine tastings...):

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* 24. Since the lockdown, did you receive direct offers and/or seen posts on social media from winemakers to buy their wine online?

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* 25. Since the beginning of the lockdown, there are people

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* 26. Please indicate how strongly you agree or disagree with the following statements:

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* 27. Since the lockdown you feel you should purchase more local wine to support local producers:

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* 28. Please indicate how strongly you agree or disagree with the following statements:

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* 29. Once the situation is back to normal, you anticipate that

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* 30. Once the situation is back to normal, you anticipate that

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* 31. What is your gender?

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* 32. What is your age?

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* 33. How many adults currently live in your household?

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* 34. How many children currently live in your household?

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* 35. In which sector do you work? (Several possible answers)

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* 36. Please make a statement regarding your household income:

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* 37. Which of the following best describes the area where you live?

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* 38. Do you live in or close (no more than 10km away) to a wine producing area?

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* 39. Do you personally know Swiss wine producers?

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